The Outlet Project

Design for the basketball community.
Impact for the next generation.


The Outlet Project is a graphic design and branding studio dedicated to helping hoopers, teams, coaches, and programs show up with confidence. A portion of every project gives back to support young athletes with fees, gear, and travel costs—because no kid should sit out due to circumstances.

About Section

We’re driven by a love for the game and a belief in its power to change lives. From grassroots clubs to ambitious personal brands, we create visuals that capture identity, energy, and culture. Every design is crafted with intention—and every project directly supports families in need through our community giveback fund.

What We Do

  • Brand identity & logo design

  • Social media content systems

  • Uniform & apparel design

  • Event campaigns and rollouts

  • Brand documentation & strategy

Why It Matters

Basketball is more than a sport—it’s an outlet. A place to grow, belong, and dream big. Our mission is to help the community thrive visually while helping families thrive financially. When you work with us, you invest in your brand and someone else’s future at the same time.

Our Design Packages

01

The Tip-Off Package

Perfect for: individual trainers, small teams, personal brands, and early-stage programs.

Includes:

  • Primary logo design (2–3 initial concepts, 1 final)

  • Basic color palette + font pairings

  • Social media profile kit (profile image, banner, and one announcement graphic)

  • One revision round

  • Community Giveback: percentage donated to help cover a player’s program fees

02

The Fast Break Package

Perfect for: clubs, academies, camps, and growing brands ready for a clear identity.

Includes:

  • Full logo suite (primary, secondary, wordmark, icon)

  • Custom color system + typography guide

  • Brand style sheet (PDF)

  • Social media starter pack (5 templates for announcements, schedules, highlights, etc.)

  • Uniform or merchandise mockups (jersey or tee design)

  • Two revision rounds

  • Community Giveback: percentage donated toward travel/competition costs for families

03

The Full Court Press Package

Perfect for: established programs or brands looking for a complete visual system and ongoing content.

Includes:

  • Complete brand identity system

  • Brand guidelines document (logo rules, color specs, typography, usage examples)

  • Social media toolkit (10+ templates, motion-ready layouts)

  • Event or season campaign graphics (posters, flyers, digital ads)

  • Uniform or apparel collection design (jersey, shorts, warm-up, tee)

  • Two rounds of revisions + one seasonal update

  • Community Giveback: percentage donated to cover multiple kids’ fees, gear, or travel support